The Future of Business Support: Evidence-Based Approaches for Coaches, Trainers and Advisers

Business owners are under more pressure than ever. They’re navigating economic uncertainty, rising costs, rapid technological change, and increasing expectations to create businesses that are both profitable and purposeful.

Yet many coaches, advisers, trainers, and mentors are still relying on approaches
that no longer fully reflect what today’s entrepreneurs need.

This free webinar will introduce you to an evidence-based approach developed through doctoral research, real-world business experience, and collaboration with entrepreneurs themselves. You'll gain fresh insight into the challenges business owners face today, what they value in business support, and practical ideas you can
apply immediately in your own work.

You’ll leave equipped to support entrepreneurs in building financially sustainable,socially responsible businesses aligned with their values.

What you’ll learn
By the end of the webinar, you’ll:

• Understand the key pressures, challenges, and opportunities facing entrepreneurs
  today.
• Gain insight into how business owners view themselves, what motivates them, and
  where traditional business support often falls short.
• Explore the approaches to business education and support that entrepreneurs
  value most.
• Learn about a research-informed framework designed to help coaches, trainers,
  and advisers deliver more meaningful, relevant, and impactful support.
• Leave with practical ideas you can begin using immediately in your own coaching,
  mentoring, training, or advisory work.

Who should attend?
This webinar is ideal for:

• Business coaches
• Trainers and facilitators
• Mentors
• Business advisers
• Enterprise support professionals
• Anyone working directly with SME business owners who wants to strengthen the impact of the support they provide.

Your host
Maureen O’Callaghan is an entrepreneur, educator, mentor, author, and researcher whose PhD explored how business education and support can better meet the needs of entrepreneurs in the 21st century. Combining academic research with first- hand business experience, she helps organisations and business support professionals deliver more effective, values-led support for entrepreneurs.

Reserve your place today and learn how to provide business support that is more relevant, more effective, and better aligned with the realities of modern entrepreneurship.