Profit with Purpose-What Does It Really Mean?

In this episode, Maureen explores the intersection of profit and purpose in business. She shares practical insights on how financial success and meaningful impact can work hand-in-hand rather than in opposition, drawing from real-world examples of purpose-driven decision-making. Maureen discusses why many entrepreneurs still view money and meaning as separate pursuits, the advantages of building purpose into a business from day one versus doing it later, and the tangible impact that a clear sense of purpose has on teams and customers. The conversation concludes with encouraging advice for early-stage founders who may wonder whether they can afford to prioritise purpose from the start.